Week 4: Interactive Learning Activity
4.1 Learning Outcomes:
Identify the various market entry strategies.
Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.
4.2 Action Required:
Chapter Name: Read Ch-5 âAnalyzing the Marketing Environmentâ from the text book- Dhruv Grewal and Michael Levy (2022) âMarketingâ (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
Watch the following Video link and read the summery of the video:
https://www.viddler.com/embed/a0a0a318
Video Summary: In 2008, McDonaldâs noted changes in its customers\’ attitudes toward fast food. The company adapted its marketing mix accordingly, developing a messaging program around a set of âproof pointsâ emphasizing the freshness and quality of ingredients used. The video explains the elements of the program.
The company has moved on to other initiatives since this video was made, based on other changes in the marketing environment. This means that students wonât be able to see this initiative in action, but it still serves as a useful teaching example.
4.3 Test your Knowledge (Question):
Discussion Question #1: What changes in the marketing environment led McDonaldâs to launch its âWhat Weâre Made Ofâ initiative?
Discussion Question #2: The video refers to a â360 campaignâ used by McDonaldâs to convey its message. What does this mean? Give some examples of the components of the campaign.
4.4 Instructions
Answer this question in test your knowledge section.
Post your answer in the discussion board using the discussion link below
(Week 4: Interactive learning Discussion)
-From 200 to 300 words, please
Week 4: Interactive Learning Activity 4.1 Learning Outcomes: Identify the variou
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