One of the curious phenomena of the period in which Modernism flourishes like no other involves either the emulation of engineering on the part of artists and architect, and, in successive phases over time, the reverse, which is to say the admiration and emulation of art especially on the part of engineers. What was the nature of these shifts in their time?
A particular comment by Rutsky, in this regard, is intriguing at the least. He maintains that
it is precisely on the basis of an art that, as in aestheticism, is defined as noninstrumental that the avant-gardes attempt to construct a practical, functional art. Yet, at the same time, as Andreas Huyssen observes, âtechnology played a crucial, if not the crucial, role in the avantgardeâs attempt to overcome the art/life dichotomy and make art productive in the transformation of everyday life.â (In Rutsky 76)
What has happened to the âpractical, functionalâ (above)?
In Jean Baudrillardâs depiction of simulation, the nature of simulation has changed because, in his time period, he maintains, thereâs no longer an original of the simulation; itâs as if thereâs an appearance thatâs no longer tied to a thing in itself or place in itself. (Think of digital photography, perhaps either in its actuality as, or as a metaphor for, our ultimate example of simulation when, in a sense, thereâs no originalâin other words, as possibly something that, we could ask, Benjamin feared as he witnessed our power of technological reproduction growing and transforming during the Modern era.)
Is this concept of appearance, thenâwhich Baudrillard might say cannot exist except within what he calls the hyperreal of Postmodernityâhis way of reestablishing the ground for reproduction and transformation, when itâs obvious that the Benjaminian notion of aura is simply passé? Is this
postulation of Baudrillardâs his imagining of Benjaminâs âauraâ brought up to date (letâs say by the 1990sâBaudrillardâs essay on simulation having been published in 1995)?
If so, then would you say that Baudrillardâs notion of âsimulation,â letâs say of appearance, was inevitableâwhen Modernism is waning (even if in somewhat distant time, from the nineties) was a consequence of what, arguably, was Modernismâs unique sharing or transferring of roles among engineers, artists and architects, as well as artistic, architectural and engineered production? (Might we might want to conclude that Rutskyâs postulation amounts to, largely, his essential accounting for what happens in the earlier years of the twentieth century?)
Were what had been their respectively distinct roles superseded by a kind of merging, eventually, of art and technology (in this regard, for example, think of the iPhone)? Huyssen goes on to argue that
[N]o other single factor has influenced the emergence of the new avant-garde art as much as technology, which not only fueled the artistsâ imagination (dynamism, machine cult, beauty of technics, constructivist and productivist attitudes), but penetrated to the core of the work itself. (76)
Baudrillard, in his de facto defining of the Postmodern, and in his discussion overall of âsimulation,â does seem to strike an unavoidable contrast to the Modern; as Huyssen goes on to say,
[t]he invasion of the very fabric of the art object by technology and what one may loosely call the technological imagination can best be grasped in artistic practices such as collage, assemblage, montage and photomontage; it finds its ultimate fulfillment in photography and film, art forms which can not only be reproduced, but are in fact designed for mechanical reproducibility. (In Rutsky 76)
So were Modernist propensities for âcollage, assemblage, montage and photomontageâ (above) the precursors to Baudrillardâs idea of simulationâwhat the earlier twentieth century, even as it sought to divorce itself from it, might have thought of as a quasi-spiritual concept of the real, and of art as grounded in immanence and/or the spiritual (as in the Romantic philosopher Kantâs notion of art and aesthetics being grounded in the ding an sich [the âthing in itselfâ]), which Modernist art, arguably, would repudiate in its time?
Rutsky tells us that (heâs paraphrasing Huyssen in some of what follows)
the historical avant-garde, in order to make art functional, [attempted] to technologize itâbut this technologization [. . .] must not be reducible to a means-end or instrumental rationality. This paradoxical conjunction of a functional art and a noninstrumental technology might, therefore, be considered as the obverse of the aestheticist formula of a ânonpurposive purposivenessâ; for, whereas Kantâs notion of beauty stresses the indefinite form of aesthetic purposiveness, the impossibility of representing a purpose or end separate from the object as a whole, the avant-garde emphasizes a specifically purposive or functional formâa finite and technological rather than an indefinite and aesthetic formâthat has, nevertheless, been detached from an instrumental rationality.
Thus, it is in the form of a functional but nonpurposive techne that the avant-garde attempts to reconcile art and technology […]. (Rutsky 66-67)
I need High Techne: Art and Technology from the Machine Aesthetic to the Posthuman by R. L. Rutsky, \”Simulacra and Simulations\” by Baudrillard, https://thelyingtruthofarchitecture.wordpress.com/2010/09/08/andy-warhol-and-the-deep-surface/, and Charles Sheeler art work mentioned.