Objective:
Choose a real company (Gamestop I chose) that could use your PR/advertising expertise to freshen up their image (example: their brand/product isnât as popular as it used to be; you think they should reach a new demographic, or you just think this company/brand should be promoting better). Your project is to include a clear outline of a PR Plan including the new message you are promoting and the following (but not limited to):
Research: Which research methods would you use/propose they use? Why did you choose them? Select at least 2 research methods.
Action Planning â Include 7 elements weâve discussed. (Special instructions for some of the elements include: Tactics â use at least 1 PR tactic AND 1 advertising method (PR tactic CANNOT include social media); 1 extra tactic CAN be social media; Budget â max is $10k, include specific details on how the money will be spent; Timeline â 3-6 months of your choice clearly outlined with all activities.
Communication (PR) â What form of communication will you use to reach your audience? Who will be your spokesperson? What is your main message(s)? Which types of media outlets will you target and why? Specify at least 3 traditional media outlets, including name of each outlet and support for choosing them â ex: newspaper, magazine, radio, television.
Evaluation â What sources would you use to evaluate the campaign if it were real? How will you evaluate the success of the campaign if it were real? This shouldnât include any fabricated data.