Learning Goal: I\’m working on a marketing discussion question and need guidance to help me learn.What does market orientation mean?The firmâs market orientation is reflective of its shared customer-focused values and is used to organize the firmâs activities and resources. As such, it reflects an organizational culture that emphasizes activities that permit the firm to achieve three goals:Understand and meet customer needs in ways that create value for the customer.Create customer satisfaction.Create customer relationships that are sustainable in the long run and also profit for the firm over the long term.Consider the articles in this week\’s reading. In your own words, describe the role organizational culture should play in achieving the firmâs market-oriented goals. Which of this week\’s authors best captures your personal vision of what a market-oriented firm should be? Please explain why. What are the organizational impediments to a more dynamic market-oriented culture?Initial PostMust be 300 to 400 words in lengthBe thoughtful and substantiveFollow the guidance regarding sources in the syllabus.Respond to discussion prompt and demonstrate higher-order thinking (apply, analyze, synthesize, evaluate, examine, pose, or connect course concepts to marketing)Follow APA formatting and documentation guidelines when referring to course readings and other materialsUse proper spelling, grammar, and punctuation
Requirements: 300+ words  |  .doc file
Learning Goal: I\’m working on a marketing discussion question and need guidance
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