In this scenario, you will be working as a scientific expert in the public relat

In this scenario, you will be working as a scientific expert in the public relations office of a plant-based meat company \”AwesomePlantMeat, Inc.\” The Chief Financial Officer came in to your office and said that you have lost 25% of your orders this month due to a smear campaign being put on by a Meat company competitor. A public relations person for \”MeatCompany, Inc.\” has been making the rounds on Fox News, MSNBC, and CNN talking about a recent research paper that was published. He has been pushing the idea that plant based meats are not as healthy and environmentally beneficial as we once thought. You will provide a defense of plant based meat in response to a meat-industry smear campaign.
Step 1: Read the paper that he is basing his argument on Download the paper that he is basing his argument on(Gorrison and Wiltard).
Step 2: Read this synopsis of his interview below:
“The meat industry has been inappropriately maligned over the past few years. So it was nice to see the authors, Gorrison and Wiltard put out their research showing how plant based meat is no better for you or the environment than real meat.
If you want to gain muscle mass or maintain your muscle mass as you age then the only way to do so is by taking proteins from meat. It is that plain and simple. When you look at the people of the entire planet, those who do not eat as much animal protein just don’t create as much muscle as we do in America. There is just no way of getting the adequate amino acids that your body needs by only eating plants. They even showed that no plant source of protein out there can get you all the essential amino acids that you need to survive. Is decreasing your use of animal products really worth your health? These fine scientists said that you cannot maintain your health without getting these amino acids from meat products. The researchers even showed that harvesting plants creates just as much carbon dioxide as raising animals! So eating all those different plant proteins create no less greenhouse gas than eating beef or pork.
There are companies out there that are trying to confuse consumers by saying that fake meat is just as good for you as real meat. I caution the listeners to do their research. Even if they create different blends there is no blend that will get you the same ratios of the amino acids that you need to build muscle mass. It is so nice that these researchers showed that meat proteins like the ones that we create are the best way of getting protein in your diet.”
Step 3: Your assignment:
After reading the interview and the paper they are using for the basis of their information, publish a response. You must correct the record so your plant-based meat company doesn\’t lose additional market share that they have worked so hard to gain. Your response needs to clarify or refute at least 5 points that were made in his statement. Not all of the points he makes are wrong, some may be incomplete or misleading. Use this guide to spotting bad science Download guide to spotting bad science to spot errors or misleading conclusions in his statement. For each point, write three to five sentences. In your response, include the following: Apply the scientific process to evaluate current issues and circumstances: Evaluate the scenario clearly and concisely using multiple perspectives.
Demonstrate scientific literacy and knowledge about the study: respond directly to the issues at hand (at least 5 points), staying on topic and using scientific data to support your response. using web-based and peer-reviewed materials
Critically analyze the information presented through a scientific lens: use the facts and knowledge obtained in this class and what is present in the article to identify and refute the misconceptions .
Demonstrate quantitative reasoning and problem solving: In your response, address how to use numerical and graphical data as supporting evidence and how to approach problems.