Marketing

his is a TWO-PART ASSIGNMENT. Part One: Once you’ve selecte

his is a TWO-PART ASSIGNMENT. Part One: Once you’ve selected your industry, you’ll step into the role of Marketing Manager and conduct a competitor analysis based on this week’s readings. For this section, you’re writing for the Executive Team at your organization, so professional, concise, business-style writing is required for your competitor comparison. You’ll need […]

his is a TWO-PART ASSIGNMENT. Part One: Once you’ve selecte Read More »

Unit 8: Alternative Forms of Corporate Brand This unit will

Unit 8: Alternative Forms of Corporate Brand This unit will help you to understand alternative forms of corporate brands and the future challenges of branding. In this unit we shall: Consider those brands that have succeeded in developing a positive all round reputation. Investigate other definitions of corporate brands e.g. celebrity brands, nation brands. Consider

Unit 8: Alternative Forms of Corporate Brand This unit will Read More »

Identify factors that must be considered when conducting glo

Identify factors that must be considered when conducting global marketing campaigns. Imagine you work for a U.S.-based organization that sells household appliances and is considering opening stores internationally, starting with Brazil. You have been tasked with providing your recommendations in preparation for the expansion into Brazil. Discuss how you would modify the personal selling approach

Identify factors that must be considered when conducting glo Read More »

Real-World Example Review the background material and do som

Real-World Example Review the background material and do some research to find a real-world example where cost-volume-profit analysis was applied or could be applied. Information can be found in the news, research papers, and on investment sites. Another option is to locate the financial statements for a company, make some assumptions, and prepare your own

Real-World Example Review the background material and do som Read More »

urpose The purpose of this assignment is to explain value p

urpose The purpose of this assignment is to explain value proposition for a product or service. This connects to course learning outcomes of helping you identify the role of marketing in creating, communicating, and delivering value for customers, and applying the concepts of value proposition and positioning to a product or service.? ? Assignment Task

urpose The purpose of this assignment is to explain value p Read More »

Scenario Analysis and Justification Aim In groups of four in

Scenario Analysis and Justification Aim In groups of four investigate and identify new market opportunities for a new range of electronic vehicles into the Australian marketplace for a 2024 launch. Please download the full assessment brief in the section below. Rationale To build student understanding of the use of environmental scanning in the market research

Scenario Analysis and Justification Aim In groups of four in Read More »