• Analysis: THIS WILL BE THE LARGEST PART OF YOUR REFLECTION. Here you will outl

• Analysis: THIS WILL BE THE LARGEST PART OF YOUR REFLECTION. Here you will outline what you have learned in Modules 1, 2, 4, 5 (our Zoom discussions/lectures) and sections 1-8 in your textbook. Use the following questions as your guide:
• 1. What is PR Research? Explain what PR research means to you and how it’s used by PR practitioners; outline a few ethical considerations for PR practitioners to consider when conducting and sharing research findings.
• 2. Applied Research What is Applied Research and how do we use it in the PR profession to gain profile for our clients and/or organizations? How does applied research differ from more academic forms of research?
• 3. From a research idea to the news headlines Explain the process of taking a research idea and turning it into an idea of interest to journalists. What is the difference between qualitative and quantitative research? In PR what are the advantages and disadvantages of each type of research. Why might you write and/or promote a White Paper as PR? Do you think these papers have value in promoting clients/organizations?
• 4. Common objectives of PR Research Explain how the PESO model reflects the current state of PR; Discuss the common objectives of PR research, the differences between primary and secondary research and which forms of research you envision using in the PR workplace; discuss the gap between perception and reality and why an understanding of this matters in PR.
Please use the book as follow(only chapter 1-8)

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