Learning Goal: I\’m working on a marketing discussion question and need an explanation and answer to help me learn.In its most basic form, journey mapping identifies a buyer\’s behaviors, feelings, thoughts, and interactions as they relate to the buyer\’s experience with a brand. Journey mapping is part storytelling and part visualization. The story of the buyer\’s journey is condensed into a visualization that is used to communicate insights to inform marketing decisions. Read the sections entitled, \”The Consumer Decision-Making Process\” and \”The Digital Customer Journey\” in Chapter 2 of the text. Review Figures 2.2 and 2.6.For the initial discussion post, choose a recent purchase to map and list the steps you took at each stage of the decision-making process. You will use this list to create your journey map. In your post, address these questions:What sources of information were you exposed to?When did you interact with the brand during the process?What channels did you use?How did you feel at each point in the journey?Create a map of your journey and share along with the answers to your questions.Your journey map wonât be graded on how professional the graphic is but it will be graded on the insights you shared that result from the mapping process. You can use Excel or a table in Word to create your map or you can use one of the many templates available online. Some useful sites to access easy to use templates include Canva and Xtensio. Both sites offer free accounts. In fact, you can even hand-draw your map and upload a photo along with your explanatory essay.Hereâs the sample template from the article listed on the Module 2 Readings & Media page: Customer Journey Map Template Remember to cite your sources using APA format.
Requirements: 500-1000 words  |  .doc file
The Consumer Decision-Making Process\” and \”The Digital Customer Journey\”
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